is a concept in ancient Daoist philosophy that means "self so, natural, spontaneous, and free." 

Ziran advocates what is so of itself, without any external force or coercion.

This concept drives everything we do.


In the 5th century bc, the philosopher Laozi wrote: 


"Man follows the ways of earth, 

Earth follows heaven,

Heaven follows the Dao, 

Dao follows its' own ways,



Our Mission

We don't just sell beautiful clothes, we advocate the Ziran way of life: natural, spontaneous, and free. 


Ziran women share our core values: 

kindness to one another

passion for creativity

accountability for actions

caring for the planet

preserving culture

purpose in business

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Founded By Kelly Wang Shanahan

While researching her undergraduate honors thesis titled, "Fashion in China: From the Qing to Bling," Shanahan discovered xiang yun sha silk. Completely enraptured, she vowed to use the exclusive silk "someday" when she started her own clothing line. Kelly then received degrees in Chinese Studies, Fashion Design, and a MBA in Entrepreneurship. Six years after discovering the silk she was ready.

In June 2016 Ziran was born.